About

The world around us is changing.

Games become integral part of our lives, technology allows to participate in games to those who could not or would not have done so before.

Our Vision:

  • A geo-location game for the iPhone.
  • Buying and Selling real-world locations with virtual money.
  • Based on exploration of your urban environment and cooperation with other players.
  • Varying levels of  commitment, based on the time allowance of the player.
  • Business model based on cooperation with real world establishments and advertising.
  • A suitable platform for educational, touristic and promotional activity.

Pervasive games allow people to connect to their everyday surroundings via simple and casual interfaces. Case studies and early examples of such games (such as EU research Iperg) have shown the appeal and financial prospects of such games. Unfortunately, the pervasive games so far relied on specific “gamer” mindset of its players and their high-end platforms, effectively blocking wide demographics from participating in these games. The increasing market for casual gamers and the penetration of such games on mobile platforms in countries with advanced mobile infrastructure, such as those in southeast Asia and Scandinavia, allows to assume that new technologies will open the rest of the world to these games as well.

We propose the making of a geo-based game application which will allow turning any urban environment into a fully enabled game play zone. The players will travel the city, purchasing streets and real estate, forming groups for greater buying power and more enjoyable play. With the GPS-enabled platform of iPhone 3G, we see a unique opportunity for creating an iPhone based pervasive location-based game, featuring several levels of possible involvement and thus suitable for people with no gaming experience whatsoever. Furthermore, its design, focused on urban exploration, socialization and purchasing allows previously uninterested users to try and take part.
While others in the field of mobile gaming tend to focus on hardcore gamer audiences and on adapting the most successful video games into mobile formats, we intend to design an easy access game directly for the iPhone.

iTycoon - A mobile game for mobile people.





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